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Communicating consent with Google

November 5, 2020 (November 5, 2020) webmaster

Complexity with consent management keeps on growing. This post could have been just an internal memo but I thought that it might help others as well so hence posting it publicly. Let’s start with TCF. Google joined the framework on version 2.0 and it was probably one big win for the whole framework to get […]

TechConsent Mode, GA, Google Analytics Leave a comment

Smoke and the mirrors

October 6, 2020 (October 6, 2020) webmaster

I guess everyone working with martech and/or privacy related matters are familiar with the changes that Apple is rolling out constantly or they are planning to roll out in the future. Many changes done for the sake of privacy, that is heartwarming as an ideology but things are rarely as simple as they sound. The […]

Privacybluetooth, ITP, Safari, tracking Leave a comment
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